Boston Consulting Group Matrix of Procter Gamble’s Tide...

Boston Consulting Group Matrix of Procter Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter Gamble (PG) to comprehend how consumers perceive Tide Detergent based on market growth and market share. PG can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU), Tide. This paper will discuss the relationship of Positioning, Market Share, and Marketing Research in the BCG matrix suggesting that PG should continue investing in Tide as a star product. Positioning for Tide Tide is best categorized as a star in the BCG matrix for several reasons. Most importantly, Tide is associated with high quality by consumers†¦show more content†¦A Strength, Weakness, Opportunity, and Weakness (SWOT) analysis can ensure they don’t lose market share to the competition and allocate the proper resources to invest and innovate. Focus groups can also help identify the value of current offerings, like Tide, to consumers and what value they expect with future offerings.Show MoreRelatedInnovators Dna84615 Words   |  339 Pagesthat e Innovator’s DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth.† retired Chairman of the Board and CEO, e Procter Gamble Company Also by Clayton M. Christensen: Bestselling Author of e Innovator’s Dilemma You can be as innovative and impactful— if you can change your behaviors to improve your creative impact. In e Innovator’s DNA, authors JeRead MoreInternational Management67196 Words   |  269 PagesLentz, Rider University; Yohannan T. Abraham, Southwest Missouri State University; Kibok Baik, James Madison University; R. B. Barton, Murray State University; Mauritz Blonder, Hofstra University; Gunther S. Boroschek, University of Massachusetts–Boston; Charles M. Byles, Virginia Commonwealth University; Helen Deresky, SUNY Plattsburgh; Val Finnigan, Leeds– Metropolitan University; David M. Flynn, Hofstra University; Robert T. Green, University of Texas at Austin; Jean M. Hanebury, Salisbury State